Five Benches and Kosher Beverages have agreed terms to jointly promote the F&B Brands Palampore Teas and Himachilli Chukh in North India.
Together with their sister concern Prudencee Beverages, Kosher will be partnering with Five Benches to Distribute and Promote these brands starting with NCR (National Capital Region) and proceeding to other Tier 2 cities in the north of the country.
The move will bolster the presence of these two brands in Modern Trade and Gourmet Foods retailers in North India and also help push online sales.
The starting phase will include roll out in South and Central Delhi, Gurgaon, Faridabad, Noida and Ghaziabad. Modern retailers and existing gourmet foods stores in NCR will now conduct business with Kosher or Prudencee beverages.